From one‑time purchase to genuine customer relationships
Every order is a small sign of trust – but does not yet signal a real relationship. In e-commerce, loyalty isn’t a given: customers drop off, compare, and move on. The good news is that when you reach people personally and thoughtfully – at the right time, with relevant content – you create a bond that lasts and pays off.
A Harvard Business Review study shows that omnichannel strategies can increase Customer Lifetime Value by up to 30%. And the best part? You don’t need complex infrastructure or a huge team. Start with the basics and expand step by step.
Brevo helps you put this into practice: a single, AI‑powered platform for email, SMS, WhatsApp, push, Wallet, and more, and fully GDPR‑compliant with servers in the EU. You keep full control of your data while personalizing across channels.
Whether you’re setting up your first email automations or scaling an established marketing mix, these three steps take you from plan to practice: communicate more precisely, scale efficiently, and build loyal customer relationships.
Step 1: Start with email and use your data as the foundation
Email remains marketing’s most profitable channel: high open rates, full control, no reliance on third‑party platforms. It becomes a true growth driver when it’s powered by the right data.
With Brevo, you connect your Shopware store and customer data in a central data platform – automatically and in real time. Shopware users can activate that data instantly, without ever leaving their ecosystem. The result: you know who buys, which products attract interest, and when the perfect moment is to reach out next.
What this can look like:
A welcome series for new customers that adapts automatically to profile and behavior, from the first hello to the next meaningful step.
Post‑purchase follow‑ups tailored to each product and category: care tips, relevant add‑ons, or gentle replenishment reminders.
A reactivation sequence that checks in quietly when things have gone silent, using content that fits the profile rather than generic messages.
Customer examples:
Wunschgutschein targets segments across 17 million contacts and achieves a 56% open rate with personalized emails.
BORA runs automated, personalized email and WhatsApp campaigns with open rates of up to 87%, driving measurable gains in loyalty and revenue.
💡Tip: Segment by activity level, purchase behavior, or interaction history, kept up‑to‑date automatically, without manual tagging.
Once your email program is running efficiently, it’s time to meet customers where they spend their time.
Step 2: Be present across channels, and meet customers where they are
Customers expect more than email alone: they use WhatsApp, spot push notifications, and respond to SMS. Brands that are visible across channels and coordinate them well earn better results.
With Brevo, you combine email, SMS, WhatsApp, and web and mobile push in a coordinated sequence with multiple touchpoints, aligned across channels without duplication.
Typical customer journeys:
Remind cart abandoners by email first and follow up with a short SMS if there’s no response.
Celebrate birthdays on WhatsApp and pair the greeting with a personalized Mobile Wallet coupon.
Announce promotions early via web push, then deepen the story in an email with more detail and tailored recommendations.
For a more personal touch: With Brevo Wallet, you can put digital loyalty cards, vouchers, or rewards programs directly on customers’ smartphones, no separate app required. That increases visibility and keeps your brand present in day‑to‑day life. You can also trigger push notifications via Wallet for additional engagement.
Customer examples:
L’Occitane sees a 25% higher basket value and 2× purchase frequency among Wallet users.
The Kooples increased revenue per customer by 89% and achieved a 98% retention rate with Mobile Wallets.
Step 3: Use AI thoughtfully, for efficiency, personalization, and growth
When your omnichannel foundation is solid, AI becomes the multiplier. Brevo supports you in the background with recommendations, scoring, and content assistance – while you stay in control.
Typical use cases:
Automatically prioritize audiences: who’s ready to buy, who needs another nudge?
Add dynamic product recommendations based on click behavior and purchase history.
Develop subject lines, content, or entire automations with help from the AI Assistant.
Why Brevo + Shopware: a strong fit and a fast start
Integrating Brevo with Shopware takes three simple steps:
Connect your shop
Enable data sync
Launch your first automation
With Brevo for Shopware your team can get started right away and concentrate on turning contacts into loyal customers – step by step, across channels, with impact.
